Before and After

Over the past few days, I've been struck by the truth of the oft-repeated mantra of Etsy sellers: "It's all about the photos."

Some of the very first things I listed on Etsy expired and I decided to reshoot them before relisting them. While I'm no whiz at photography or computer graphics, I think my skills have improved.

Before:

After:

It's the same card holder taken with the same camera, just better lighting, composition and Photoshopping. This little holder languished in my shop for 7 months with the "Before" photos and then sold in a little over a week with the "After" photos.

What Etsy truisms have you found to be...well..true?